Wednesday, February 27, 2008

Lake of the Pines Appraiser

We welcome Len Fishman to our website, he is an appraiser that specializes in Lake of the Pines waterfront property in California.

He has over 20 years of appraisal experience and will be a welcome asset to this site. If you are thinking of buying or selling Lake of the Pines real estate you need an experienced lake appraiser to provide the true value of the home, so give Len Fishman a call today.

Here is a direct link to his advertisement on our site.

http://www.lakefrontappraiser.com/california_pines.php

Again, we are happy to add Len Fishman to our TEAM of Lake and Waterfront Specialists!

If you are a Realtor, Lender, Builder, Investor or Lake Related Retailer who serves Lake of the Pines area, please check out our site and consider becoming an Affiliate Member of our site.

http://www.lakefrontappraiser.com/

Sunday, February 24, 2008

How to Increase Your Appraisal Business? Set Yourself Apart!

Marketing or Advertising? There is a difference! LakeFrontApprasier.com differentiates itself from the appraisal directory pack! We target market you, we do not just advertise you!

"Perception is Reality. The key is to think of the old adage: “perception is reality.” Marketing focuses on that concept alone. How your clients perceive you, the profession as a whole and the function of an appraisal in the process, all dramatically affect how they deal with you. And it directly affects your profit, whether you advertise or not. That’s because marketing isn’t the same as advertising, nor is it “selling.” Marketing is the process of understanding client perceptions, and where needed, shaping them; creating a fertile field for the crop which can be harvested later by specific advertising. Marketing is long term; advertising is short term. Marketing lingers; advertising dissipates. Marketing affects behaviors. Advertising exploits existing ones. "

You have got to read this article out by Alamode. Many of us have their software in the appraisal business. If you do nothing else, take some of these tips to heart about marketing your niche! We could not have stated it better and this is what has set us apart in our own appraisal business on the lake:

http://www.alamode.com/news/appraiser_marketing.aspx

Here are just a few segments that drive home exactly why we developed this site. As appraisers you MUST set yourself apart from the crowd especially in these tough times. When the going gets tough, the tough start to market!

And what better speciality to do this in than lake property as it is more referral and personal based, you command higher fees due to your expertise and complexity and people will seek you out for your expertise!

"Key to Success? Ask your Clients Start at the beginning. Does turn time really matter most to your clients? Does the fee matter as much as good communication and responsiveness? Do AVMs appeal to your clients because they’re fast and cheap or because they don’t argue or “go dark” until the appraisal is delivered? Do your clients crave constant feedback and accessibility, leading them to a management company, and if so, what will you do about it? Will you compete and differentiate by being the market’s largest player, with a staff capable of handling everything thrown at them? Or will you be a one-man shop with particular expertise in high-end properties, waterfront properties, or REOs? You won’t find the answers to these questions through contemplation. Ask your clients! If you aren’t, someone else is. And that someone is shaping the opinions and preferences of your clients already.

You can’t over-reach, either. Don’t pick ten things on which to differentiate. Pick a few, maybe even one. If you can’t describe your business and its differentiation in one easily digested sentence – almost a tagline – then it’s not of much use. If your description is too broad or too weak, it’s a waste. Focus. It’s like an army penetrating an enemy’s defenses: You mass your strength in one or two locations, penetrate the outer defenses, and then exploit it with follow-through troops. Once you determine what differentiators you’ll focus on, make sure that every aspect of your business reinforces them. Follow a simple mantra: “Do what you say and say what you do.” Live by it. It’s the essence of marketing."

Amen to all of the above....So Get Listed.....Get Noticed....Get Clients.....
so we can start to market you Today! We are with you for the long haul!

http://www.lakefrontappraiser.com/

How to Succeed in the Appraisal Business: Set Yourself Apart!

Marketing or Advertising? There is a difference and that is where LakeFrontApprasier.com differentiates itself from the appraisal directory pack! We target market you, we do not just advertise you!

"Perception is Reality. The key is to think of the old adage: “perception is reality.” Marketing focuses on that concept alone. How your clients perceive you, the profession as a whole and the function of an appraisal in the process, all dramatically affect how they deal with you. And it directly affects your profit, whether you advertise or not. That’s because marketing isn’t the same as advertising, nor is it “selling.” Marketing is the process of understanding client perceptions, and where needed, shaping them; creating a fertile field for the crop which can be harvested later by specific advertising. Marketing is long term; advertising is short term. Marketing lingers; advertising dissipates. Marketing affects behaviors. Advertising exploits existing ones. "

You have got to check this article out by Alamode. Many of us have their software in the appraisal business. If you do nothing else, check this out about marketing because we could not have stated it better and it is what has set us apart in our own appraisal business on the lake:

http://www.alamode.com/news/appraiser_marketing.aspx

Here are just a few segments that drive home exactly why we developed this site. As appraisers you MUST set yourself apart from the crowd especially in these tough times. When the going gets tough, the tough start to market! And what better speciality to do this in than lake property as it is more referral and personal based, you command higher fees due to your expertise and complexity and people will seek you out for your expertise!

"Key to Success? Ask your Clients Start at the beginning. Does turn time really matter most to your clients? Does the fee matter as much as good communication and responsiveness? Do AVMs appeal to your clients because they’re fast and cheap or because they don’t argue or “go dark” until the appraisal is delivered? Do your clients crave constant feedback and accessibility, leading them to a management company, and if so, what will you do about it? Will you compete and differentiate by being the market’s largest player, with a staff capable of handling everything thrown at them? Or will you be a one-man shop with particular expertise in high-end properties, waterfront properties, or REOs?

You won’t find the answers to these questions through contemplation. Ask your clients! If you aren’t, someone else is. And that someone is shaping the opinions and preferences of your clients already.


You can’t over-reach, either. Don’t pick ten things on which to differentiate. Pick a few, maybe even one. If you can’t describe your business and its differentiation in one easily digested sentence – almost a tagline – then it’s not of much use. If your description is too broad or too weak, it’s a waste. Focus. It’s like an army penetrating an enemy’s defenses: You mass your strength in one or two locations, penetrate the outer defenses, and then exploit it with follow-through troops.

Once you determine what differentiators you’ll focus on, make sure that every aspect of your business reinforces them. Follow a simple mantra: “Do what you say and say what you do.” Live by it. It’s the essence of marketing."

Amen to all of the above....So Get Listed.....Get Noticed....Get Clients..... so we can start to Market you Today! We are with you for the long haul.

http://www.lakefrontappraiser.com/

Saturday, February 23, 2008

Lake Lanier Lenders - Pat & Perry Darsey

We wish a warm welcome to Pat & Perry Darsey, the newest members of our web site. They specialize in loans on Lake Lanier. If you are even thinking of buying a home on Lake Lanier, you need to talk to Pat & Perry first. They live on Lake Lanier, so they know this Lake!

You may feel that all you really need is a lender who can give you the lowest interest rates and closing costs. But it is really much more involved than that. When it comes to lakefront property, you need a lender that understands the lake because the loan programs can be quite different from the typical off lake single family home loans.

You also need a lender who has access to underwriters and appraisers equally informed about the lake OR your loan could fall apart and you do not want that to happen!

Pat & Perry can assure you that their rates will be competitive for the service and counsel they will provide. So give them a call today to discuss your financing options for your new dream home. Here is a direct link to their banner ad on our web site.

http://www.lakefrontappraiser.com/georgia_lanier.php

Again, we welcome you Pat & Perry and we wish for you a prosperous 2008.

http://www.lakefrontappraiser.com

Friday, February 22, 2008

Lake Lanier Realtors - Ty & Susan Ginac

We proudly welcome Lake Lanier Realtors - Ty & Susan Ginac, with Ben Ray Associates here in Georgia.

They specialize in Lakefront Properties on Lake Lanier. If you are thinking of buying or selling lake lanier property you need an experienced professional in your corner. Do NOT make this huge investment without consulting someone who knows all the facets of lakefront property.

Since lake property is a large investment, you need to make sure that you have a realtor that knows this lake and knows it well. Too many horror stories out there, when people relied upon realtors who did not specialize in Lake Lanier and have no clue about this lake and all of its nuances.

Here is a direct link to their banner ad on our site: http://www.lakefrontappraiser.com/georgia_lanier.php

So again, we welcome Ty & Sue Ginac and wish them much success in 2008 on Lake Lanier.

http://www.lakefrontappraiser.com

New National Appraiser Directory Launch

Welcome to Lakefrontappraiser.com... We are getting very excited because our first launch date for this national appraiser directory is March 20, 2008 on Appraiser Buzz. In April, 2008 we will be spotlighted in Real Estate Valuation Magazine and on Ask Henry Harrison-Appraiser web site. In May, 2008 we will be showcased on Working RE, special edition. Once Appraisers begin to list themselves under their lake/s, we will go to work and start advertising their lake, so that they start coming up on top in the search engines in record time.

http://www.lakefrontappraiser.com/

We just got off the phone with a large national lakehome mortgage company out of Minnesota and we are working with that lender to use the appraisers listed here on this site for their lake loans. They already understand the importance of using lakefront experts both on the lending side and the appraiser side. So jump on board and reep the new business that is coming your way soon!

We are already coming up on top of Google searches for lakefront appraiser directory, waterfront appraiser directory, lake appraiser, waterfront appraiser, lake lender, lake realtor, and we have been on the intenet for less than 2 months! So we know how to optimize our site to get top placement on google.

All lake and waterfront professionals will be spotlighted on this site and they can network with each other and refer each other business.

Lake real estate has picked up considerably in January and February here on Lake Lanier and I expect this will be the case across the nation as springs arrives.

Thanks for stopping by, we will keep you posted on the progress of this site.

Thursday, February 14, 2008

Lake Front and Water Front Property-Recession Proof!

MSN Money article addressing what makes a home recession proof....Answer: Waterfront property. Of course there are areas on the water that are declining, Michigan, Florida, California, etc. However Waterfront will fare much better than the inland properties across the board.

"Take Punta Gorda, Fla., where, at this very moment, house prices are sliding so fast you can almost hear them sink.

"Everything is depreciating," says Cady Rowe, an agent with Coldwell Banker Morris Realty in Punta Gorda. However, Rowe adds, how deeply your price depreciates depends on where "your dirt" is.

"If your dirt is sitting in Punta Gorda Isles on the waterfront, it's going to be worth a lot more than dirt somewhere else with a thousand lots just like it," Rowe points out"

This is one of the many reasons why http://www.lakefrontappraiser.com/ was established. Even in our worst drought on Lake Lanier, the Lake homes are holding their own on values. Buyers and sellers realize even more, the importance of finding an Appraiser who understands the value of the Lake or Waterfront sites or "DIRT" with and without water!!

So "come on board", be the expert on your Lake and take advantage of this niche market. It is so much more interesting to appraise a Lake or Waterfront property than what we call in the business.... "cookie cutter" homes!

Wednesday, February 13, 2008

Recession Proof your Appraisal Business

After spending many hours surfing the top appraisal forums on the web, there is one thing which is quite clear, in this rocky market, many appraisers are looking for ways to increase business. Most appraisers will agree referal and personal business is the absolute best because there are no lender pressures and the client already has a good opinion of you, due to the referral or because their research convinced them you are the right person for the job.

Appraisers would also love a scenario where there is less appraiser competition in their given geographical area, they also want the respect that has been so lacking with this profession and they want to be compensated appropriately for the service they provide. Their liabilty for each and every assignment is considerable and the payment appraisers receive for their work is truly not reflective of the end product. Many appraisers have to work with appraisal managment companies who further discount their fees, making it more frustrating for many appraisers.

If you are an appraiser who specializes in lakefront property and you want to take advantage of this niche market, visit this web site and see how you can increase your business in 2008

http://www.lakefrontappraiser.com

Friday, February 8, 2008

What to Look For in an Online Appraiser Directory

As I was doing research on marketing this web site, I came across an article in the Real Estate Valuation Online Magazine. It had an interesting article on Appraiser Directories.

They had several very important tips and facts on choosing directories and I thought I would quote right from this well resepected publication on this issue.

First Point: Internet search for appraisal services. "Since 1999 when appraiser directories first appeared, the internet has taken off. Appraisal orders are commonly sent to the appraiser via email and those who hire appraisers, such as lenders, attorneys, consumers, more and more often search the internet to find an appraiser."

Second Point: Options with directories: " The online directories range from free to fee-based....when it comes to free vs. fee the answer is probably that you cannot afford to parktake of this particular FREE LUNCH. You do in fact get what you pay for...."The number of appraisers allowed per county is still a key issue. The rule of thumb is that any listings beyond 30 for a given area have minimal value"

You already know how Lakefront Appraiser feels about getting what you pay for.....and we feel 30 appraisers listed in a given area, or in our case, under a given lake is way too many...we want you to have a very good chance of getting more business and exclusivity is the only way to make that happen!

Third Point: Marketing: "It takes alot of time and money to adequately market and promote an appraiser directory. A free service will typically take in some side advertising revenue, which is not nearly enough to adequately market a national directory service". "A fee based service on the other hand is able to generate sufficient revenue to make it feasible for the developers to spend on marketing"...

LakefrontAppraiser.com could not agree more! The more listings we have, the more we can work diligently to spotlight your service and increase your business. So this really is a partnership, you list with us and our responsibility is that we get you noticed and get you clients! That is how it should be in any business and that is our promise to YOU.

Fourth Point: Paying more: "If you pay nothing odds are you will get nothing..."The mechanism for finding an appraiser should be easy to use"..."Without marketing support it wouldn't matter if an appraiser was number 1 on the list for their coverage area or number 100..because it is unlikely anyone will come to the website to find them"...
LakefrontAppraiser.com is already coming up on the top in google and yahoo searches for lakefront appraiser directory searches, state searches for lakefront appraisers, etc. It is also an extremely easy to use site and navigates smoothly, so anyone can find the appraiser they need in a matter of seconds!

Last but MOST important Point: Slow Down Strategy: "The appraisal industry has slowed and there are fewer appraisal orders to be had....during the busy times appraisers don't need to market too much if they are getting plenty of work. During the slower times however, it is necessary to market more, which is typical of any industry in a down cycle. Internet appraiser directories are a cost effective way to reach potential clients throughout the country for all types of appraisals including lending puposes, estate, divorce partnership split, pre listings, etc."

Look as what we say in our FAQ section of our site.... under who is your end user....we are in total agreement here. However, we also believe that advertising your business should be an integral part of your business model and whether it is slow or booming, marketing your business is key to keeping it successful and running smoothly at all times.

"The new saying is "when the going gets tough, the tough start marketing"..."Now is the time to expand your marketing efforts to maximize your position in an increaseingly difficult marketplace".

AMEN to that and we further feel that marketing a particular Niche...like Lake property is the way you can really increase your business!

Thursday, February 7, 2008

Welcome to Lake Front Appraiser Blog Page

I am so very excited about this new site. It is the place where all lake experts will converge. I wanted to break from tradition and create an appraiser directory that was unique and different. Not only is it a directory it is a place where professionals who specialize in lakefront property can network with each other.

I was so tired of seeing dozens of the same type of appraiser directory, where hundreds of appraisers are listed in the same geographical area. Not so here, this one is exclusive!

There are too many disaster stories out there where lenders or homeowners, buyers or sellers have used the services of an appraiser who did not have lake experience and the results were an undervalued property in most cases. This can cause a whole boat load (pun intended) of problems for lakefront property owners.

The whole reason for developing this site was to bring together lenders, realtors, buyers, sellers and others for the purpose of finding experienced lakefront and waterfront appraisers.

This idea popped in my head at the end of December 2007 and I began the search for a web site developer. After calling and checking with many companies out there, I found that most were more interested in taking my money and then using boilerplated web site designs. I was blessed with good luck and found my webmaster who developed this fantastic looking site! You can tell by looking, that this is a custom designed site! Only the best for the best in my opinion...and the best is YOU, the Lakefront Specialist!

In March we plan to advertise this web site to thousands of appraisers nationwide. The site is already being advertised on http://www.lakehomesusa.com/ . Soon it will be seen on http://www.lakehouse.com

I am very serious about bringing together all lake specialists, so that they can find each other, network and benefit from using each others service.

Check back often for updates on the site and how we intend to make this so much more than an appraiser directory. Members will be able to add to this blog, so join us today and become a part of a national web site where lakefront experts converge!

Thanks for visiting our blog! Please let us know what you think of our site...All comments are welcome as well as any lake stories you care to dicuss.

We want to hear from you if you feel you will benefit from using this site.